The End of the Line, the first major documentary to focus public attention on the consequences and extent of overfishing, is now “making waves” outside of the movie theatre, inspiring tv shows like Hugh’s Fish Fight, shaming restaurant owners into changing their menus and drawing wider media attention to the issue according to a recent article in the Guardian.
Still from documentary End of the Line Photograph: PR
While “The End of the Line” only attracted 10,000 people to theatres when it was originally released, the film has since emerged as a centrepiece of efforts to bring sustainability to world fisheries. Supermarkets such as Waitrose and Marks & Spencer have both committed to removing unsustainable species from their stores in connection with the film and the sustainable fisheries campaign.